Contact Info

TVETA-accredited tech training in Eldoret. Programmes in Software Engineering, Data Science, Cybersecurity, UI/UX & Digital Marketing.

Follow On:

Events Corporate Training Partner With Us Enroll Now

Courses List

4
Subtotal: $1,020.00
View Cart Checkout
Digital Marketing

Digital Marketing & Social Media Management

A comprehensive Digital Marketing programme designed to equip learners with the skills and knowledge to excel in the dynamic world of online marketing — covering SEO, social media, content strategy, and paid advertising.

4 Months Beginner Next intake: April 2026 TVETA Accredited In Person & Hybrid
Enroll Now
Digital Marketing & Social Media Management

About This Programme

Every business today needs a digital presence, and the professionals who can build, manage, and measure that presence are in high demand across Kenya and beyond. From small businesses and startups to NGOs and corporate brands, the need for skilled digital marketers is growing faster than the talent supply.
EldoHub Academy's Certificate in Digital Marketing and Social Media Management is a hands-on, project-based program that covers the full digital marketing toolkit. You will learn how to build and optimise websites for search, create content strategies that drive real engagement, run paid advertising campaigns, manage social media accounts professionally, and use data to measure and improve everything you do.
By the end of the program, you will have worked on live tools, built real campaign assets, and completed a capstone project that serves as a professional portfolio piece. You will be ready to work as a digital marketer, social media manager, or freelance marketing professional.
No prior marketing experience is required. If you understand basic internet use and are willing to put in the work, this program is built for you.

What You Will Learn

1

Module 1 - Introduction to Digital Marketing Understand how digital marketing works, how it differs from traditional marketing, and how to build a foundational strategy. Learn the key metrics that determine whether a campaign is working. Tools: Google Analytics, case study analysis

2

Module 2 - Website Optimisation and SEO Build and optimise websites for search engines. Learn on-page, off-page, and technical SEO, conduct keyword research, and use SEO tools to track and improve organic performance. Tools: WordPress, Google Keyword Planner, Yoast SEO, SEMrush

3

Module 3 - Content Marketing and Blogging Develop content strategies for real audiences. Write blog posts, create persuasive marketing copy, and distribute content across multiple platforms using scheduling and automation tools. Tools: Canva, Buffer, Grammarly, Hemingway Editor

4

Module 4 - Social Media Marketing Create and manage professional social media profiles, design and launch paid ad campaigns, and analyse platform performance data. Covers Facebook, Instagram, LinkedIn, Twitter/X, and TikTok. Tools: Meta Business Suite, Hootsuite, Twitter/X Ads

5

Module 5 - Email and Mobile Marketing Build email lists, design automated campaigns, and create SMS and WhatsApp marketing sequences. Learn legal compliance requirements including GDPR and CAN-SPAM. Tools: Mailchimp, HubSpot, Constant Contact

6

Module 6 - Pay-Per-Click (PPC) Advertising Create and manage Google Ads campaigns across search, display, and video formats. Learn bidding strategies, budget allocation, and how to optimise ad performance based on data. Tools: Google Ads, Microsoft Advertising

7

Module 7 - Analytics and Performance Measurement Set up Google Analytics, interpret traffic and conversion reports, run A/B tests, and build performance reports with actionable recommendations. Data drives every decision in this module. Tools: Google Analytics, Meta Insights, Sprout Social

8

Module 8 - Strategy Development and Capstone Project Bring everything together in a comprehensive digital marketing campaign for a real or hypothetical business. Covers multi-channel execution across SEO, social, email, and PPC, with a final presentation to an audience.

Who Can Apply

  • Social media enthusiasts who want to turn a hobby into a professional skillset
  • Anyone looking to freelance in digital marketing or social media management
  • Business owners and entrepreneurs who want to manage their own digital marketing
  • Communications and PR professionals looking to add digital skills to their existing experience
  • Recent graduates and young professionals looking to enter the marketing and communications field

Entry Requirements

  • KCSE Certificate or equivalent
  • Basic computer literacy (assessed at intake)
  • Laptop: Core i5, 8GB RAM, 500GB minimum — shared lab available
  • Aged 18 and above
Fees & Payment Options
Flexible plans available — upfront, instalments, or employer sponsorship.
View Fee Details

Frequently Asked Questions

No. The program starts with the fundamentals and builds from there. Basic internet skills are all you need to get started.

You will work with Google Analytics, Google Ads, Meta Business Suite, Mailchimp, WordPress, Canva, SEMrush, Hootsuite, and more. All tools used in the course have free tiers so there are no additional software costs.

Yes. Every module includes practical tasks and the program ends with a full capstone campaign project that you present as a professional portfolio piece.

You will be ready for roles including Digital Marketing Executive, Social Media Manager, Content Creator, SEO Specialist, Email Marketing Coordinator, and Freelance Digital Marketing Consultant.

The course fee is Ksh 40,000. You can pay upfront at an 8% discount or use the installment plan - 50% on enrollment and 50% within 2 months of the start date.

Yes. The program covers freelancing fundamentals including client communication, campaign reporting, and building a professional portfolio, specifically to support graduates who want to work independently.
Programme Delivery
Available In Person & Hybrid
Classes run at our Eldoret campus with hybrid options for some modules. Cohort-based learning with live instructor guidance.